AMAZON BASICS REDESIGN
My redesigned Amazon Basics packaging became bestsellers, with flea & tick cat SKU at 10K+ sales/month, flea & tick medium and large weight dog SKU’s at 6K+ sales/month, other dog weights averaging 3K+ sales/month.
Previously Solimo packaging was originally cluttered, typography was bland and packaging overall did not stand out.
Redesign focused on vibrant flood coat colors, proper object scaling, easy-to-read typography and engaging imagery.